Adam Friden’s December CEO Note

Happy holidays Catered Fit Fam!

What an incredible year we have had together. As we get ready to ring in the new year in just a few short weeks, it is our goal to make sure that we head into the new decade with the sharpest 2020 vision. Find a comfy seat because there is SO much to talk about…trust me when I say, keep reading!

For those of you who have been members in the past, you may have noticed that we use the new year as a way to launch exciting updates, apps, menus and more. You know the saying, New Year, New YOU FOOD! This year is no different! I’m excited to introduce you to all the positive new changes we have in store for our members in 2020:


With another trip around the sun comes new menu items, new ingredients, and even new (old) homestyle favorites! On the 23rd of December the menus for the first week of the new year will become available (Merry Christmas!), and let me tell you, we think these are the most delicious yet. 


You asked and after a LOT of consideration, we listened! We know that what we do here is for YOU. I wrote to you all this time last year about my struggles with the concept of launching a keto diet, as it is popularized in a way I genuinely did not support. Like with everything, we tinkered with the recipes and our wizards (others call them chefs) have planned keto meals that I feel confident are a healthier representation of this diet that is sweeping the nation. You will see meals like Blackened Mahi Mahi Lettuce Taco w/ Cilantro Cream and Pizza Quiche with Mozzarella, Roma Tomatoes and Fresh Basil on the menu with all the macros you need to manage your daily diet.


This is one of the BIGGEST pieces of news I have to share. I haven’t been this excited since 3 years ago when we launched the ability for members to pick their meals. DRUMROLL PLEASE……

At the end of this month all of our members will have the ability to choose their meals from all of our available meal plans including classic, paleo, meatless, and keto. We have always felt that variety is the spice of life, and being able to be a vegetarian some days or paleolithic other days not only makes your taste buds dance, but also helps our members to create sustainable & healthy dietary habits. 

For members who were previously on a standard Classic, Paleo or Meatless plan with breakfast, lunch and dinner, your preferences will be saved, this way if you don’t choose your meals, our chefs will choose meals from that plan. If you DO choose your meals, you’ll have the choice to pick from ALL of our menus. This also means that you are not confined to choosing one breakfast, one lunch, or one dinner. You will now be able to mix and match meal types as well!

Our goal here is to provide the most flexible, convenient and customizable meal plan on the market and we are so excited to see how much you enjoy it.

P.S. Did I mention we are doing this at no additional cost? Just call me Catered Fit Claus. 


You may have heard but let me shout it from the rooftops again! We will be delivering meals across the country in 2020! For our members within local-delivery range of our Florida and California kitchens, your meals will continue to be delivered as normal, 5-days a week. Soon, however, folks from Texas to New York whose mouths have been watering at the idea of Catered Fit meals will soon be able to enjoy meals via 2-day shipping.  Our first shipments will be delivered the week of January 6th! Same delicious meals, now delivered to more than a dozen states!

Here’s the spark notes version of how it will work:

  • Choose How Many Meals You Want: We will be shipping once weekly, you choose the number of meals you wish to receive for the week!
  • Customize Your Box: Pick your meals from our menu for your first delivery and set up your account with any default menu preferences you might have.
  • Receive Delivery & Enjoy: We will ship meals to be delivered by Friday each week. These are meant for the following week, but we won’t tell if you want to break into them early ;). Just put them in your fridge for when you are ready to enjoy them! They’re vacuum sealed for freshness and will keep in your refrigerator for up to 14 days.

I am sure you have lots of questions about how this will work- so check out the How it Works section of our website or give our team a call to learn more! 

With all of our exciting news, and the joy it brings me to share it with you, it also makes me extremely humbled and grateful because it is a reminder that you all are why we work so hard every day. Which is why I ask you for one favor in the new year… let us know what you think! We set out on a mission to deliver more than just tasty food to your doors, we want to be sure that with every meal you enjoy, you also enjoy a little more time with your family, reading a good book, walking your dog, or just doing whatever the heck it is you like. You see, we aren’t here to sell you ready-to-eat meals as much as we are here to give you time back in your day to do all the things you love. 

Wishing you all a very happy holiday season… it’s going to be an EPIC new year for all of us!

Health is Wealth,

Adam Friden

Founder & CEO

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